1. Introduction

This Privacy Policy explains how sudhirdubey.com ("the site", "we", "us", or "our") collects, uses, and protects information when you visit this website.

The site is a personal AI and technology blog focused on enterprise AI, agentic AI, small language models, and AI architecture, with a global audience including users in India, the US, the UK, and the EU.

By accessing or using this site, you agree to the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the site.

2. Information We Collect

We do not create user accounts and do not require you to log in to access content. However, we may collect certain information in the following ways:

• Information you provide voluntarily: When you submit a contact form or otherwise communicate with us, you may provide your name, email address, and the content of your message.
• Usage and analytics data: We use Google Analytics (GA4) to collect information about how visitors use the site, such as pages visited, time spent, approximate location (country or city), device type, and browser type.
• Cookies and similar technologies: We and third parties use cookies and other identifiers to remember your preferences and to analyze traffic and advertising performance.
• Advertising data: Through Google AdSense, third-party vendors, including Google, may collect data via cookies or similar technologies to serve ads based on your prior visits to this and other websites.

Some of this information may be considered personal data under applicable laws if it can be used to identify you directly or indirectly.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve the site and its content.
• To understand how visitors use the site and to measure performance and engagement.
• To respond to your inquiries or messages submitted via contact forms.
• To display relevant advertising and measure the effectiveness of ads served through Google AdSense and other partners.
• To comply with legal obligations and enforce our rights.

We do not sell your personal information to third parties.

4. Cookies and Similar Technologies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies for the following purposes:

• Essential cookies: Needed for basic site functionality (such as security and basic network management).
• Analytics cookies: Used by Google Analytics to understand how users interact with the site, such as which pages are visited and how long users stay.
• Advertising cookies: Used by Google AdSense and other advertising partners to deliver personalized or non-personalized ads and to limit how often you see an ad.

Where required by applicable law (for example, under GDPR and the ePrivacy Directive), we will request your consent before setting non-essential cookies such as analytics and advertising cookies.
You can manage or withdraw your cookie consent at any time using your browser settings or, where available, our cookie banner or preferences tool.

5. Google AdSense and Advertising

This site uses Google AdSense to display ads. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website and other websites.

Google's advertising cookies enable Google and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google's Ads Settings page.

We may also work with other third-party ad networks and partners who use similar technologies to deliver and measure ads. These third parties may collect or receive information from our site and use that information to provide measurement services and targeted ads on other websites or apps.

For more information, review Google's Privacy Policy:
https://policies.google.com/privacy

For information on Google advertising cookies and controls:
https://policies.google.com/technologies/ads

6. Google Analytics

We use Google Analytics (GA4) to understand how visitors engage with the site and to improve content and performance. Google Analytics uses cookies and similar technologies to collect information such as your IP address, device information, browser type, and pages visited.

The information generated about your use of the site may be transmitted to and stored on Google servers, which may be located in various countries. Google uses this information to provide us with aggregated reports and insights about site traffic and usage.

We do not use Google Analytics to identify individual users or to associate data with personally identifiable information. Where required by law, we will obtain your consent before enabling analytics cookies.

Learn more:
https://policies.google.com/technologies/partner-sites

Opt out:
https://tools.google.com/dlpage/gaoptout

7. Legal Bases for Processing (EU/UK Visitors)

If you are located in the European Economic Area (EEA) or the UK, we process your personal data under the following legal bases:

• Consent: For placing non-essential cookies (such as analytics and advertising) and for certain types of data processing, we rely on your consent, which you can withdraw at any time.
• Legitimate interests: We may process data to maintain and improve the site, prevent abuse, and measure basic audience metrics where permitted.
• Legal obligations: We may process data to comply with applicable laws and regulations.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law.
Analytics data is retained according to the settings provided by Google Analytics.

Information you send via contact forms may be kept for a reasonable period to respond to your request and maintain records, after which it may be deleted or anonymized.

9. How We Share Information

We may share information in the following limited circumstances:

• Service providers: With trusted service providers and partners who help us operate the site, provide analytics, or serve advertising (such as Google Analytics and Google AdSense).
• Legal compliance: When required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety.
• Business changes: In the unlikely event of a restructuring or transfer of this site, information may be transferred as part of that change, subject to this Policy.

We do not sell your personal information to third parties.

10. International Data Transfers

Because our service providers and partners (such as Google) operate globally, your information may be transferred to and processed in countries outside your country of residence, including countries that may have different data protection laws.
Where required, we take appropriate measures to ensure that such transfers comply with applicable data protection laws.

11. Your Rights and Choices

Depending on your location and applicable law, you may have some or all of the following rights regarding your personal data:

• Access: Request access to the personal data we hold about you.
• Rectification: Request corrections to inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to certain exceptions.
• Restriction: Request restriction of processing in certain circumstances.
• Objection: Object to processing based on legitimate interests and to direct marketing where applicable.
• Data portability: In some cases, receive your data in a structured, commonly used format.
• Withdraw consent: Withdraw cookie/marketing consent at any time.

You can also control cookies using your browser settings and, where available, our cookie banner or preferences tool. For advertising choices, you can use Google's Ads Settings or industry opt-out tools where available in your region.

To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

12. Children's Privacy

This site is intended for a general audience and is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction).
We do not knowingly collect personal information from children under this age, and if we become aware that such information has been collected, we will take reasonable steps to delete it.

13. Data Security

We use reasonable technical and organizational measures to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.
However, no method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee absolute security.

14. Third-Party Links

The site may contain links to third-party websites or services that are not operated or controlled by us. This Privacy Policy does not apply to those third-party sites, and we encourage you to review their privacy policies before providing any personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the "Last updated" date at the top of this page, and the updated Policy will be effective when posted.

16. Contact Us

If you have any questions about this Privacy Policy, our data practices, or your rights, you can contact us at:

• Website: https://sudhirdubey.com
• Contact form: Use the contact form available on the site

We will do our best to respond within a reasonable time, taking into account applicable legal requirements.